One other thing we'd like for everyone to contribute to the 'blog are some creative, fun and BIG ideas to help us win! We're going to have an ideation brainstorm on Monday with the core pitch team, and would love to get everyone to contribute to this session.
Our assignments, in a nutshell, are as follows:
Kmart: Provide a fully integrated multi-channel strategy and tactical media plan to improve awareness and traffic to Kmart throughout Holiday 2007
Sears: Provide a fully integrated multi-channel strategic and tactical media plan for the Home Appliance category at Sears across the three phases of the consumer decision funnel: planning, purchase and post-purchase services.
With that said, if you have any ideas, please post them in the comments section or feel free to email to me, Alan and Jeff.... and they don't have to be limited to online media either- big, small, cross-channel, TV, print, in-store, out of home, email, radio, whatever you think would fit in the mix, let us know!
Cheers,
A & A (&J)
4 comments:
As I discussed in my texts. I think some BIG ideas is to start off the holiday season witn some branding, get people THINKING Kmart. During the world series, we could get ESPN/Fox Sports to build out a special Section called the "Kmart K Kount". In this section we make a Viral contest where people can guess how mank K's a pitcher will get in the game. We can do it from the Start of the series to then end, or just the World Series itself.
This will help generate awareness of Kmart right before the thanksgiving/holiday season!
We could also double back with a Die Hard sponsorship of the "diehard fan of the game". This could help people before the busy family travel time.
You said think big and Money was not an issue! Hope all is well in ChiTown! See you Wed!
Kmart Holiday Rockin’ Ideas
4/27/07
• VH1 gift guide channel on the site, promoted on TV through program integration and in commercial pods
• Entertainment Weekly holiday movie guide with direct link to purchase the DVDs at Kmart.com
• Wild Tangent holiday gaming package sponsored by Kmart
o Incorporate Kmart games (Customer Direct)
• Ellen 12 Days of Holidays – own it between Sears and Kmart
• Blue desktop widget
o Mom indicates what she will be shopping for during the holidays (i.e., Toys, Electronics, décor, etc)
o Widget lights up BLUE when these items are on-sale at Kmart or Kmart.com
Direct link to those products at Kmart.com
• Busy Mom holiday channel on HGTV/Food Network
o Partner with Rachael Ray to cover all of her properties
o A month of recipes/shop once eat all week type thing
• Blue balloon at Macy’s Day Parade
• Spa giveaway for post-holidays stress release
• Turn iVillage site Blue
• Anticipate post-holiday weight loss initiatives by starting to seed exercise equipment and NDYW program
• HGTV special webisodes series (i.e., Dove Night) around all holiday needs – food, hostess, gifts, decorating, family
• Kmart holiday demos in-store and in towns
o Martha shows up to help host a holiday party at one lucky winner’s house
• Jaclyn Smith dresses you for your holiday party
• Blue carols videos on YouTube
• Blue holds sign up “you light up my life” in high profile places
o Blue video tour – VRL, Letterman, morning shows, etc
• Blue family rock concert
o Partner with Radio Disney
o Baby Loves Disco
• Holiday free classic movies on-demand from Kmart (Rudolph, etc)
• Special K “Blue”berries
• Blue meets Blues Clues
• Better.tv custom content (Meredith)
• Managing time/stress community or blog
• Holiday travel packs promoted on travel sites
• Special gift section for kids to buy for the family promoted on kids sites
• Holiday Fashion Looks on Instyle or Glam.com
GOOOO TEAM!!!!!
can we get Die Hard battery product placement in the latest installment of John McClain's thriller - Die Hard 4?
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