Big Ideas!!!!

One other thing we'd like for everyone to contribute to the 'blog are some creative, fun and BIG ideas to help us win! We're going to have an ideation brainstorm on Monday with the core pitch team, and would love to get everyone to contribute to this session.

Our assignments, in a nutshell, are as follows:

Kmart: Provide a fully integrated multi-channel strategy and tactical media plan to improve awareness and traffic to Kmart throughout Holiday 2007

Sears: Provide a fully integrated multi-channel strategic and tactical media plan for the Home Appliance category at Sears across the three phases of the consumer decision funnel: planning, purchase and post-purchase services.

With that said, if you have any ideas, please post them in the comments section or feel free to email to me, Alan and Jeff.... and they don't have to be limited to online media either- big, small, cross-channel, TV, print, in-store, out of home, email, radio, whatever you think would fit in the mix, let us know!

Cheers,
A & A (&J)

Our (temporary) home

Can you believe that I've agreed to share an apartment with Alan? It's a 2-bedroom (Jeff gets the couch), located in South Loop, in downtown Chicago... should be interesting... I think I'll be doing the cooking, Alan will be cleaning, and Jeff will be the entertainment.

I call top bunk!!!!

Sweet Home Chicago

So we're embarking on a journey... a journey to Chicago to defend some business. Just me and Alan... and Jeff Semones! It's going to be like Three's Company, but different.

For anyone that cares to track our progress, check in and see how we're doing, or just wish us well (remember, Alan said to hug us if you see us next week, so a virtual hug will do!), make sure you stop by meandtheboss.blogspot.com

Archana, I'm looking forward to some updates from Pod 216 while we're gone !!!!

Cheers,
-A&A (&J)